Web Logo Design

Your web logo design is an essential component of branding

Let's say your website does not have a logo, but you do have an HTML e-newsletter. When you send out your newsletter, using the color scheme of your home page, your readers are not going to easily identify with a simple color scheme. There are, after all, only so many color combinations. However, with a good web logo design, readers don't need to think at all about who you are. A glance at your logo is all it takes.

A carefully planned web logo design creates several psychological advantages. First, it's visually appealing. It's interesting, but not too ornate. It's different enough to be easily identified and associated with your business. The psychological effects of such a web logo design? It creates a warm and fuzzy feel, with a friendly aspect. For example, let's say your sister sends you letters regularly, using stationery decorated with roses, which also appear on the envelope. When the mail comes, her letter stands out from the crowd. It's the piece you'll open first. This is what branding is all about.

It's clear that a good web logo design can help identify you, as well as subtly creating a positive feel towards you and your business. Your logo deserves plenty of thought and research, because you do not want to change it. This will only create confusion in the mind of your visitor. Think about the Morton salt box, with the girl holding the umbrella. This company has been around for a long time. While they've occasionally made small changes to update the image, this logo is still easily identifiable.

So, how does the web logo design process begin? You'll first want to surf around to your competitor's sites and see what they've done. If you're in the gardening business or any kind of 'green' business, you may be surprised to find that green and yellow ochre are the most common colors used. It's not smart to go along with the crowd, in this case. This color branding concept has been overdone. You need to think outside the box in order to distinguish your business from theirs.

Here's just one example of a good web logo design: I remember one garden site I purchased supplies from, subscribing to their newsletter as well. Their logo was a large red tomato, a simple photo placed against a white background. It was truly eye catching. Following my purchase, some months later, I received a piece of snail mail, their seasonal catalog, bearing their distinctive logo on the front. The catalog was shrink-wrapped in plastic and contained a frig magnet – you guessed it – a large red tomato. It is both cute, useful and eye catching. It's still on my frig. Every time I see it, I think of that company. What a smart move!

If you're not artistic, hire a graphic designer to create your web logo design. It's worth every penny. You want your customers to remember you in a positive light. You don't have to be as big as IBM to accomplish this. All it takes is a good web logo design!

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